If you build it well, it will last.

That was Frank Gason’s belief in 1946 when he founded a small, family owned and operated motor trimming business in Ararat, Western Victoria, in 1946.

Guided by that ethos Gason has grown and evolved, earning a strong reputation for quality manufacturing across the Australian agricultural industry.

Recognising Gason’s expertise and reliability, the company was invited in 1958 to build a cabin for a Minneapolis Moline GTA (Twin City) tractor. Early tractors – like their horse-drawn predecessors – didn’t have cabins but farmers came to realise the safety and comfort advantages that an enclosure offered.

That initial cabin became a catalyst. Over the next 40 years tens of thousands of cabins, all carrying the Gason name, made it onto farms in every corner of Australia.

By the mid-1970s, Gason cabins were the market leaders, being fitted as original equipment on tractors, headers and industrial machinery for local and imported brands such as John Deere, International and Caterpillar.

Through the decades the Gason team’s commitment to innovation and quality has been a cornerstone for product development.

When tractor cabins became fitted as standard the company diversified, using its industry expertise to design and manufacture other agricultural machinery unique to Australia, such as cultivation equipment, and Air Seeders. Collaborating with engineers, farming groups and individual farmers Gason became a leader in developing products for increased farmer productivity and profitability.

Farm safety remains a key part of the business. During the 1980s Gason helped pioneer an Australian standard for rollover protective structures (ROPS) for tractors and established a National Association of Testing Authorities (NATA) accredited test facility at the factory.

A fourth generation of Gasons are now working in the business as part of a strong management team, continuing to apply Frank’s original guiding principles that made the company synonymous with quality.

Gason is Ararat’s one-stop industrial shop offering a wide range of industrial services such as laser cutting, powder coating, welding and assembly, supplying customers in major capital cities and regional areas. An extensive network of dealers across Australia provides sales and support for agriculture equipment and specialist woodheating ranges.

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